On this day 77 years ago: THE BRIDE OF FRANKENSTEIN

On Wednesday, May 1st 1935, the Pittsburgh premiere of James Whale's sequel to FRANKENSTEIN was to take place at the Harris ALVIN theater. For some reason, the 35mm print didn't show up on time. The promotions people running the ALVIN decided to take this setback as an opportunity to place a supernatural aura around the event.

 

 It finally opened two days later, on May 3rd.

 

 THE BRIDE OF FRANKENSTEIN was a success in Pittsburgh, playing a 2 week run. The film then moved to the Ambridge Theater and then the Harris Family Theater, riding out the rest of the month.

And as a bonus...

Here's the original theatrical trailer (the end card says it's a Realart Re-release, but I'm nearly certain it's the original theatrical trailer with a replaced card at the end. (I could be mistaken...)